Improving your buying power has never been more important. With the increase in the cost-of-living, fluctuating interest rates, and high inflation, you need to pay attention to the details that can counteract these current challenges. A new home could be more affordable than you realise. With that in mind, here are a few things you can do that may put you in a much better position to buy the home you desire.

Pay your bills on time
Reduce any debts, from credit cards to monthly insurance payments to car loans, if you can. Late payments can reduce your credit score, so ensure you don’t miss any payments.

Build up your credit

 It’s important to use your credit card or have some borrowing history because this shows your potential mortgage provider that you have the ability to pay back debts.

Access your credit report

Keep an eye on your report, checking details such as your address history, payment history, settled accounts, and whether you are on the electoral register. Any errors should be corrected immediately, as they could affect your ability to borrow.

Reduce your debt-to-income ratio
Lenders closely examine your monthly outgoings in comparison to your earnings. So, if possible, pay off any existing debts and do not take out any more new loans. It’s equally important to be disciplined and monitor your spending.

Get in touch with a good mortgage advisor
Good estate agents will put you in touch with a good mortgage advisor. There are many options when it comes to mortgages today that help counteract the effects of high interest rates.

Porting your mortgage

This means if you are an existing homeowner, you could move home without needing a new mortgage. If you are currently paying a more favourable interest rate, then this could save you significantly in costs.

Longer mortgage terms

Lenders are now offering much longer-term mortgages, which means you will pay more interest overall, and also it will reduce your monthly payments.

Interest only

Instead of paying a capital and interest mortgage, you could opt to buy the home you want with an interest-only mortgage, which costs far less per month. Then, in a few years, if you decide to remortgage, you could change your mortgage product.

Increase the size of your deposit
It’s a bit cheeky, but there is always the bank of mum and dad to help increase the size of your deposit. This reduces the amount you need to borrow, but it’s also often one of the biggest hurdles to getting your first or even second home. Create a savings plan and stick to it. You can save money by being savvy with food shopping and socialising at home.

Earn more money
It may be worth considering taking on a second job or negotiating a pay raise. The more you earn, the better. It’s important to be realistic; don’t overdo it. Your earnings have to be sustainable, and your well-being comes first.

Be resilient and resourceful
Don’t give up. Keep searching for the home you want. There is plenty of room for negotiation right now. Sometimes you have to be patient. Your agent will have a deep understanding of your local property market and can put you in touch with a good mortgage advisor.. Sometimes they will be aware of properties about to arrive on the market before they are advertised.

Talk to your agent
Your agent will have a deep understanding of your local property market, be able to put you in touch with a good mortgage advisor, give you the right valuation for your home, and help you find the home of your dreams in the right location by making good use of the equity in your property.

Contact us today for all your home moving needs.

 

Today, estate agents offer the best of both worlds with an online presence. This allows you to view properties and seek information on all aspects of moving. You then get the advantage of a team of experienced and dedicated agents who share your property dreams, become your go-to guides for your moving journey, and will value your home in person. Online-only estate agents have made their presence felt, but it seems most home movers still prefer a traditional agent that offers a hybrid service.

Payment in advance
Online estate agencies ask for payment in advance. There is no guarantee that you will make a successful sale. Traditional agents typically take a commission on sales completion, and naturally, this feels like a better deal. Some might argue that an online estate agent could be potentially cheaper, but if you do not achieve the true value of your property, then you have not saved money. Without expert guidance, an incorrectly priced home may not sell at all.

Less time
Conducting your own viewings is time-consuming. We all live busy lives, and there is precious little time to wait around for a potential buyer. Dealing with offers well below the asking price from strangers in the home where you've made so many happy memories can be uncomfortable . With a trained expert taking care of all of this for you, you are free to get on with your work or enjoy life as you see fit.

It’s hard work
From taking your own pictures of your property to learning aspects of the complexities of your entire moving process, life without an in-person agent can become difficult. It’s no secret that moving is stressful at the best of times. This is one of many reasons why the vast majority of homeowners still choose to buy their properties with a traditional agent. It’s better to save your energy for moving day and fully focus on the home you want to buy.

You may miss your friendly expert
Communication is key to achieving success in most aspects of life, and moving home is no exception. A friendly-faced, helpful agent who can take care of viewings, prepare your home for sale, and liaise with buyers on a daily basis will be highly motivated to sell your home and is worth every penny of their commission. When you consider the necessary checks, paperwork, and legislative requirements, it soon becomes clear that agents are invaluable to home movers.

A lack of local market knowledge
Agents are well-connected into your local property market. Having expert knowledge of the properties in your area and familiarity with its location is a huge plus. With an online agent, you're on your own. Buying a home is as much about people as it is about property. From buyers and sellers to teams of people such as mortgage advisers to your friendly agent who can manage a property portfolio or value your home.

Contact us to see how we can help with every aspect of your home-moving aspirations

 

 

 

The demand for rental homes is incredibly strong, with national average asking rents outside of London reaching a new record of £1,231 per calendar month in the second quarter of 2023.* More people are renting than ever before, so your property won’t stay vacant for long when you are in between tenants. In fact, if you use a letting agent, they likely have a list of prospective tenants ready to move in. This means that if your property is in need of redecorating, you don’t have much time.

Inspect your property
Before your tenants move out, inspect your property. Document any pressing issues with notes or photographs using your phone. Planning is crucial and will save you time. Therefore, it's always advisable to have your team prepared well in advance of your tenant's move-out date. This proactive approach ensures you won't be delayed while waiting for highly sought-after tradespeople.

Choose a neutral colour palette
Opting for a neutral colour palette doesn't have to be dull. Neutral colours tend to create a sense of light and space, making it easier for your tenants to coordinate their furniture with your property. If your property is furnished, adopting the same neutral approach is advisable, as it broadens your property's appeal.

Be practical
It might be tempting to cut costs by using budget-friendly products, selecting high-quality paint and materials ensures the longevity of your hard work. Fixtures and fittings that are of good quality will make your property more appealing and increase its desirability. This helps to attract responsible tenants who are more likely to care for their home.

Functionality
Put yourself in your tenant's shoes. Consider how you can make the property more user-friendly whether it's improving storage, enhancing the kitchen or bathroom, or adding modern, energy-efficient appliances and lighting. Sometimes, small changes can make a significant impact.

Less is more
Create space with ample lighting, bright neutral colours, and minimal clutter. A good deep cleaning and fresh paint can make your property appear spacious and modern. This allows your tenants to personalise each room. Well-presented flooring, perhaps refreshed to remove imperfections, and attractive blinds all contribute to making your property a more inviting home.

Improvements
Time is of the essence, but if you choose to make improvements, they will add to the value of your property. Focus on key areas like the kitchen and bathroom, as these have the most significant impact. Whether you decide on a total refit or simply choose to paint the tiles to give them a new lease on life, it all contributes to a happy home and more content tenants.

Don’t overlook the outdoors
Outdoor areas have become increasingly important for many people. Elevating an outdoor space can significantly boost your property's demand. Painting the decking or adding a covered, all-year weather-proof seating area is like adding another room to the house. Keep the garden simple but well-maintained to make a positive first impression and enhance the property's curb appeal.

Consider a managed letting service
A fully managed letting service handles tenant placement, deposit management, references, and, after your property's redecoration, ongoing maintenance. This helps to protect your hard work and investment in both the long and short term. Being a landlord today is demanding, and it’s becoming increasingly important to follow new legislation. A managed service frees up your time and ensures your property investment remains on track.

Interested in optimising your property investment with a managed letting service? Contact us today.

Rightmove*

 

 

 

 

 

As a landlord, you have an awesome future ahead of you, with the demand for rented accommodation growing ever stronger. But that’s no reason to rest on your laurels. The buy-to-let market is changing, and with that come new opportunities and threats. Using a letting agent to handle the entire process is a shrewd move. They will keep you on the right side of the law and help sustain your rental income while giving you more time to enjoy life. As a landlord, you will want to know how to keep your tenants happy and optimise your investment, so here are a few features many tenants are highly interested in.

Energy efficiency
Many renters have become increasingly cost-conscious, so good energy efficiency is a high priority. Modern, clean living that is kind to the environment and has cheaper energy bills with added character is a win for all concerned. Energy-efficient homes are in high demand and can often achieve a higher rental income than less energy-efficient homes. Little things like LED light bulbs and energy-efficient appliances all add to this.

A well-presented home
Good double or triple-glazed windows trap heat while stopping it from escaping. But they also look good and help to create a nice greeting upon entering the property. If a home looks good, it will feel good, and if it’s in good order, it will attract good tenants. A nicely decorated home that is not in need of repainting or regrouting is often better cared for by its tenant, so it’s in your interest to keep your property in good shape.

A good garden
Good gardens are in high demand, and gardens with good outdoor living spaces are becoming expected. Even if you are letting a smaller property with little scope for a garden, adding a nice outdoor area will increase its desirability. This means more revenue for you and an increased level of demand. This will also encourage a good landlord-tenant relationship, allowing you to benefit from the stability that comes with that.

Your property’s location
Different tenants will have different needs, and your property’s location will have many positive points about it. Whether that’s being within walking distance of a great pub, social scene, shops, or if you have a young family, a good school. Excellent transport links also play a big role. The proximity of your property to the motorway, train station, or airport is important. Whether located near the city centre or in an idyllic country setting, your property’s location is a feature of what makes it great.

Make the most of your property
Adding smart technology to the heating system or security system will make your tenants feel secure. Perhaps a well-maintained parking space makes your property a great place to live. Many tenants also appreciate good storage space, and an open-plan design can often help create space. And where you can’t do this, add some mirrors and good lighting to increase the feeling of space.

Support with convenience
A managed property service makes the entire process of renting, for landlords and tenants, a breeze. Tenants can enjoy a swift and seamless move with everything from references to deposits taken care of. Landlords have their property maintained while being connected to experts who will ensure your property is always compliant with good, reliable tenants in place.

Get in touch today for an expert rental valuation of your property.

Even with mortgage rates being a bit higher than in recent years, though not as high as years further in the past, buying your own home can often be cheaper than renting. But there are many reasons why homeownership is incredibly desirable.

A magical homely feeling
Owning your own home is a unique feeling that can’t be substituted by anything else. It starts when you get the keys and the first time you walk through the front door, and it remains with you every time you come home. It is a feeling that creates a flow of powerful emotions, such as safety, security, relaxation, happiness, and elation.

The desire for a great garden
There are many great homes to rent in the UK, and many landlords are happy for you to take care of the garden while others will maintain the grounds for you. However, if you are a passionate gardener or one of an increasing number who adores outdoor living areas, they are easier to create when you own your own home. Truly reaching your home’s potential takes a lot of investment in time and money. You want to be as free as possible to create your perfect outdoor haven without answering to anybody else.

Something to leave your loved ones
Working hard is a way of life for most people, and even if you are not married with a young family to care for, it’s nice to have something to show for all your hard work. You stand to gain from the equity you accumulate over time, even if the idea of leaving your home to loved ones or the charity of your choice does not motivate you. So, when it’s time to retire, start a business, travel the world, or invest in other properties, you accumulate the means to do so without even thinking about it.

Security
It is a reassuring feeling to know that you are in control of your destiny. You decide where you want to move, sell up, or buy a better property. And if you do have a family to care for, you are providing a place that they can call home for as long as they need it. Moving in the middle of a school year can be difficult for younger family members if your landlord decides to retire.

Monthly outgoings
Despite the recent fluctuations in interest rates, they have remained more stable in comparison to soaring rents. And with fixed-interest-rate mortgage deals for up to five years, you can plan your financial future more easily. This allows you to calculate your household budget for everything more easily, from food shopping and holidays to your savings.

Complete creative control 
Whether you want to rebuild motorbikes in your front living room, knock all the walls down to create an open-plan grand design, or add a conservatory, you can do so without seeking permission. The chances are that you will never want to do any of these things, but there is something fulfilling about knowing that you can, if you decide to do so.

Ascending the property ladder
There is typically more scope to ascend the property ladder if you own your own home. Your first home may need modernisation. This can rapidly add to your property’s value if you carry out the work yourself. Even if you don't, as long as you do not overspend, you will be in a good position to sell up and buy a better home.

Are you in the market for a better property? Contact us today.

There is an art to everything in life, and when most people rehearse something in their heads, it usually goes perfectly. Put this in the cold, hard light of day, and things can go quite differently. When it’s time to make or accept an offer, the help of a trained expert is invaluable.

Your agent has a database of buyers and sellers
Your agent does so much more than list your property on their website and a few property portals, with maybe a picture of your home in the branch window. Armed with a database of buyers and sellers and a list of contacts longer than your arms, it means that agents complimented with their ability to market your home are best placed to meet your new buyer. And because of this, they are the best people to advise you on your asking price in the first place.

Making an offer
When it’s time to make an offer, you will most likely be wearing your negotiating hat. The market today is in a good place, helped by the huge demand for homes. It’s easy to make an offer under the asking price and miss out on the home you love. But you also do not want to pay over the odds. Estate agents are well-versed in this and will guide you. It’s worth remembering that estate agents are legally required to tell you about other offers, but not each offer amount.

Accepting an offer
It’s not unusual to receive multiple offers on your property, and this is where the experience of a good agent earns their money. Not to mention that you have found yourself in this good position thanks to the agent in the first place. Your agent will guide you along the right path, prepare your home for sale, give you tips on optimising its value, and market it to the right buyers. Then you can decide whether you want to accept an offer or not.

Market knowledge
Your agent will have years of experience in marketing and selling homes in your area. The plus points of the area and of your home are all great selling points. And equally, an agent will have a thorough eye on where you may be able to negotiate. For example, if there is a patch of dampness or something that needs updating

Are you emotionally attached?
Your estate agent will advise you on all aspects of your move. This makes you feel secure and safe before you move. And the more you feel this way instead of stressed, confused, or bemused, the better your entire moving experience will be. Whether you need help finding a better mortgage deal or are unsure of any of the steps involved, from valuing your home to finding the right buyer or your next home, it’s good to have the assistance of an agent. They also remove any need for awkward moments when a buyer makes an insulting offer to your face.

Valuing your home correctly
Getting the correct valuation for your home is vital in today’s market. Get this first step right, and you are already halfway to where you want to be. It’s very easy to overprice or underprice a property. Equally, without conducting a thorough expert valuation, your home may not reach its full value potential. A good agent will not allow your home to hide its true value from you or your buyer.

 

It can be challenging to get started as a first-time buyer, but fortunately, there are a number of schemes available that can assist you with the process and help you get on the property ladder. Let’s take a look at five different schemes available to first-time buyers, the main advantages of each of them, and which of them you could be eligible for.

 

The mortgage guarantee scheme

The mortgage guarantee scheme enables first-time buyers to purchase a property with as little as a 5% deposit by encouraging lenders to offer 95% loan-to-value mortgages. This means that 95% of the property’s purchase price can be borrowed. 

The scheme includes a government guarantee, which means that if the buyer defaults on payments, the government will compensate the mortgage lender. It is available to any first-time buyer, as long as the property they are purchasing is worth less than £600,000.

One of the main advantages of the mortgage guarantee scheme is the fact that first-time buyers can enter the market sooner, avoiding years of saving for a deposit. Also, with the government essentially acting as a guarantor, lenders are more willing to offer loans to first-time buyers with smaller deposits, increasing their chances of owning a home.

 

The shared ownership scheme

The shared ownership scheme helps low-income individuals and first-time buyers own a home by enabling them to buy a portion of a property while renting the remaining percentage. Buyers can purchase a share between 10% and 75% and increase their share whenever they are ready to do so.

If you're a first-time buyer with a household income of £80,000 or less (90,000 in London) and can't afford the entire deposit and mortgage payments on a home, you will be considered eligible for shared ownership.

This scheme offers an affordable way for individuals to step onto the property ladder by splitting the cost of purchasing a home, particularly in areas they may otherwise be priced out of. The fact that you can increase your share of ownership by gradually purchasing additional shares in the property allows you to eventually reach full ownership.

 

The lifetime Individual Savings Account (ISA)

A Lifetime ISA helps first-time buyers save for a deposit by topping up their savings account once a year. Buyers can save up to £4,000 per year, and the government adds an additional 25% on top of the amount they save, reducing the amount of time it takes to save up for a first home.

To open a lifetime ISA, you must be aged between 18 and 40, however you can keep topping it up until you’re 50. Help to buy ISA is a very similar scheme to this, but it has been closed to new applicants since 2019. Despite this, anyone who opened a help to buy ISA before this date can continue to use it.

A key benefit of a lifetime ISA is that it’s a tax-free method of growing your savings. It is also a versatile option because the funds can be used to purchase your first home or saved for retirement.

 

The first homes scheme

This scheme offers first-time buyers discounts of 30% to 50% on new-build homes, so long as it is your primary residence. This discount is available on new homes built by a developer and homes that are purchased through an estate agent, which were previously bought through the scheme.

To be eligible for the first homes scheme, you must be aged 18 or over, be a first-time buyer, and be able to secure a mortgage for at least 50% of the home’s value. Like the shared ownership scheme, your household income must be £80,000 or lower (£90,000 in London). Councils may set their own local eligibility criteria, prioritising individuals such as key workers, people who already live in the area, and those on lower incomes.

The main advantage of the first homes scheme is that it gives you the opportunity to purchase a home at a significantly reduced price, which helps with affordability. Also, by prioritising local applicants, some councils ensure individuals can purchase a home in the area they are already familiar with.

 

The help to build equity loan scheme

The help to build equity loan scheme is useful for first-time buyers who are looking to build their own home. This scheme offers a five-year, interest-free loan to supplement a buyer's 5% deposit. The equity loan amount ranges from 5% to 20% of the overall estimated cost.

This scheme is eligible to anyone who is building a home or hiring someone to do so for them. The loan can be used to buy land, convert a commercial property into a residential property, and demolish an existing property to build a new one. It cannot, however, be used to build more than one home, to buy upgrades on your current home, or build a second home.

The help to build equity loan scheme enables buyers to fund their self-build projects while remaining within budget. By building your own home, you have the opportunity to create equity from day one, potentially increasing the value of your property over time.

 

Looking to buy your first home?

 

 

Understanding how the property market is evolving is crucial to making informed property decisions, especially if you’re considering a move. Let’s take a look at how the market has been shaping up so far this year, why it is a good time to move, and how you can make the most of today’s market.

 

Property prices are stabilising

According to Zoopla’s house price index, property prices did not change between the end of 2023 and early 2024 and decreased by just 0.8% compared to the same period 12 months prior.* This could be indicative of the country’s economy stabilising, with the government freezing interest rates at 5.25% over this period.

As a stabilising market increases the number of affordable properties available, it becomes easier for buyers to find a reasonably priced home within their budget. It also creates a less frantic market, which paves the way for a smoother buying process, allowing buyers to secure their desired property with less pressure from competing offers.

 

Buyer demand has increased

The start of 2024 has seen a promising increase in buyer demand, with figures showing a 12% increase compared to 12 months ago.* This could be attributed to the re-appearance of sub-5% mortgage rates, subsequently improving buyer affordability. Similarly, there has been a 15% increase in new properties appearing on the market for sale since last year.**

One of the primary benefits of higher demand and supply is the possibility of quicker home sales as more individuals look for properties. The increasing supply also ensures that there is a wide variety of properties to choose from, making it easier for buyers to find their dream home.

 

Housing market activity has also increased

The overall number of agreed sales has continued to remain high in early 2024, indicating that buyers and sellers are becoming more aligned when it comes to pricing. With new sales up 13% in the past 12 months and the flow of homes listed for sale up 22%,* it is clear to see that sellers are feeling much more confident.

The alignment in pricing expectations between buyers and sellers allows for smoother negotiation processes, as both parties are likely to reach an agreement more quickly. This reduces stress for both parties and increases confidence that the price they have reached is fair.

 

How your agent can help

An experienced estate agent can help you benefit from stabilising property prices, improved buyer demand, and increased market activity by using their knowledge and expertise to help you take advantage of the market's current conditions. They possess in-depth knowledge of the market and keep up to date with the latest trends, allowing them to provide valuable insights and an accurate valuation of your current property to help you make informed decisions for the future. 

 

Ready to make your move?

 

It’s come to the end of your current tenancy agreement, and your tenants are ready to move on, but are you? We’re here to supply you with a simplified checklist on how to get ready to place your property back on the rental market. 


Agreed-upon end date 

If you have tenants that have decided to leave or whose contract has ended for your rental property, then you need to ensure you have both confirmed an end date. This is extremely important to ensure that all parties involved are aware of this agreed-upon end date. This should be written down in a contract. This contract should include the signatures of all parties so it can be proven that you have both agreed on it. This will give you a small fraction of safety and protection in case the tenant does not leave the property by the agreed-upon end date. Having this date in the diary will also allow you to plan so you have a smaller gap between tenants. 


Inspect the property

Inspecting the property is one of the most important steps when it’s the end of a tenancy. This will allow you to identify if they have cared and maintained respect for you and your property. Once they have removed all their belongings from the property, you need to ensure you complete a thorough inspection. This inspection will allow you to confirm whether you return their deposit or not. As a landlord, you will need to provide a good reason with evidence to not return their deposit; otherwise, they could penalise you and involve the court. During this inspection, it is also important that you make sure the past tenants have removed all their items from the property.


Check previous payments

Finally, before exchanging the keys and returning the deposit for the property, we would recommend going through all your previous payments with them. This will allow you to guarantee that they have completed all their payments. We would also recommend checking if there are no outstanding council tax and utility bills under the address of the property before parting ways with the tenants. This will allow you to once again be certain they were good, respectful tenants before returning their deposit.
 

Deep clean 

Once you have completed the process with the previous tenants and you are happy, we advise deep cleaning your property in preparation for new tenants. This is not a required step, but if the past tenants have not returned the property to its original state, you can claim the deposit. This can be used to pay for a deep cleaning service and anything else you may have to fix within the property. 

Re-list your property 

Are you happy with your property? If so, the next step is to get it back on the market! After taking updated pictures of the property, it can then be listed and show encouraging new tenants for the future.

If you are an independent landlord or a new landlord entering the market for letting, we advise collaborating with an estate agent. This will reduce your involvement with clients and leave fewer tasks on your to-do list. Allowing you to rent out your properties stress-free.

Get in touch with us today if you are seeking advice

 

 

Conducting viewings is no easy task, and this is partially because buyers often arrive with a long list of questions and queries. It’s always best to leave this part of the selling process to the experts, but if you’re curious about what your agent will be asked during viewings, here are some of the most common tricky questions:

How old is the roof?
A prudent buyer may ask how old the roof is. Replacing a roof is an expense that most prospective buyers will want to avoid for at least a few years. Depending on the materials, the typical lifespan of a roof is 15-20 years, so it’s important to be aware of how long it’s been standing before selling.

How much storage space is there?
Your home’s storage solutions could be a hot topic for buyers, especially if your demographic consists of first-time buyers or young families leaving behind the confines of rented accommodation. Having your home professionally staged to showcase its space-saving features is a great way to prepare your home for this question.

How long has the house been on the market for?
Prospective buyers may ask your agent how long your home has been on the market, but this shouldn’t be viewed as an attempt to catch you out. Finding out how long the home has been listed for sale might help the buyer gauge whether they need to act urgently. If the listing is new, this might encourage them to place their offer right away before another buyer comes in.

What’s the area like? <
Committing to a home also means committing to new surroundings and a different community. Having an agent who is well-versed in the dynamics, conveniences and amenities of the local area is paramount in attracting the right buyer.

Is the property freehold or leasehold?
The property’s tenure largely dictates its future resale value, so this is an important question for buyers to ask. If your property is freehold, your agent will be able to utilise this as a key selling point. If there is a shorter lease attached to the home, you may consider extending it to attract a buyer and a higher sales price. However, if you don’t plan on extending your short lease, your agent will know which demographic to market to, such as buy-to-let investors.

What is included in the sale?
Certain fixtures and fittings may attract buyers to your home, so it’s important to clearly outline everything that is included in the sale price so that there is no room for confusion. Buyers may also be willing to offer a higher price to have certain fittings included in the sale, which leaves you in a strong position to negotiate.

Have any major renovations been made?
Finding out if any major reconstruction work has taken place allows the buyer to fully understand the property’s condition and value. As a seller, you will need to provide legal documents relating to any major work completed on the home, so it’s important to be prepared for this question from the offset.

Do you have planning permission?
Planning permission is a highly attractive feature for many buyers and applying for planning permission to add an extension or an extensive remodel only costs around £170 depending on your location. This is a small price to pay when you can add thousands to the value of your home if your application is granted.

What is the energy rating of the property?
The energy rating of a property is crucial to assessing the potential long-term costs of maintaining a comfortable living environment. When preparing your home for a sale, your agent will advise you on any areas of improvement which might help bump up your EPC rating.

Getting an agent on your side
House viewings are tricky business, but an expert agent who has experience in selling homes like yours will have all the right answers to difficult questions from buyers.

 

Contact us today if you want our expert team to sell your home at the right price